Multimap ranks among the premier online mapping websites that are credited with providing exemplary mapping services. A wide array of useful features is what makes it widely popular amongst its users. Its plethora of services include street-level maps of Europe, UK, Canada and many other cities and countries, road maps, travelling directions, aerial photographs and useful local information. Its successful collaborations with a number of partners help it extend added facilities to its customers which include entertainment, ticket booking services, weather reports, photograph prints etc. Multimap produces digital maps that are precise to the place. Its range of features include: Bird eye view, live search, business information and basic maps for general use. The most important feature is the Bird's Eye, which gives further clarity to maps. It gives an exclusive view by capturing images at 45 degree angle and from four disparate directions. The images are captured by low-flying aeroplanes and are persistently being expanded and updated. The services can be availed both by the individuals and businesses. Specific services such as mapping, routing and searching benefit the businesses a great deal.
Multimap was a privately owned British company which was bought by Microsoft in December, 2007. The deal was meant to strengthen Microsoft's position in the online mapping domain. It is ranked as one of the top 10 most visited sites of the United Kingdom. Maps are being delivered on the internet by MultiMap since 1997. It provides mapping services business sites across many big industries and countries. Its customers include Tesco, Vodafone, Mazda, Orange, Foxtons, and Avis etc. It holds up elevated traffic volumes at a high speed and delivers nearly 6 million maps daily. Multimap users were moved to Bing Maps and Multimap.com was closed down in November 2010.
Multimap provides better services in comparison to most other mapping websites. It shows longitudes, latitudes, UK postcode of districts and grid reference of map center. Maps come with 13 zoom levels, which give them a high resolution quality. The graphical style resembles printed maps which assists the users to understand the maps in a better fashion. A user can simply search a particular place by entering its name, postcode, street and town.
MultiMap has an interactive interface. It has a simple white background with text in black and blue color. Maps are in light violet color with white text showing the places clearly. There are numerous images to make the page more attractive and easy to understand. The logo MultiMap is located on the extreme left corner of the homepage. It appears in plain text with a blend of red and blue colors. Navigation of the site is very easy.
Simply viewing maps does not require any registration. However, to save maps and routes, one needs to get registered here. As Multimap is replacing its older version, it is now available on its new website. However, it is possible to use all the functions of the older site but in order to save locations and routes, one is required to use the new version now. On the latest site My MultiMap allows one to store information about preferred places and routes. It also has the option of modifying the existing locations by pointing and clicking on the map. These saved maps and routes can also be accessible on the mobile phones.
All the services available on its site are obtainable for free on trial basis. In addition most of the services offered by MultiMaps are free and there are no periodic subscription charges for these. Advertisements are the main source of revenue generation for this website.
Multimap is recommended to both individuals as well as businesspersons. Its services assist and benefit a large pool of people in day-to-day life. Multimap offers location-based services to businesses: mapping, propinquity searching, direction-finding, airborne images with map overlie, local information, and weather conditions. These services are particularly useful to the businesses.